Named entity recognition can do well in identifying named entities within text, showing analysts where the people, places, and organizations are mentioned, but adding that information to your knowledge base often requires human review. Does “Ford” refer to Henry Ford, the Ford Motor Company, former President Gerald R. Ford, the USS Gerald R. Ford aircraft carrier, or something else? Or discover entities unknown to your knowledge base – by tracking them across hundreds of sources before promoting them to an authoritative identity. Learn how Rosette Identity Resolver automatically and continually uses context to intelligently match names found in incoming data to real-life identities.